Last week, Hy-Vee announced the third installation of its “Best Local Brands” summit, designed to help the grocer reach its goal of bringing more local products to its 280 retail stores while supporting small, local businesses. is the latest grocer to partner with RangeMe-an ECRM company with an online platform that helps to streamline new product discovery between suppliers and retailers-in an effort to expand local offerings. category managers are seeking “the area’s very best offerings in all categories,” including a focus on attributes especially important to their shoppers, such as organic, non-GMO, plant-based, gluten-free, vegan and keto, the company said. It’s a win-win for local brands and our shoppers,” he added. “This initiative provides companies in our communities a larger retail footprint while our customers gain access to an expanded variety of healthy, high-quality and innovative products. “Nurturing local families and communities-including local businesses-is at the heart of what we do,” said Dennis McIntyre, EVP and chief marketing officer, in a statement. 6 on the online product discovery and sourcing platform RangeMe. The Local Fare will take place July 26-Aug. Markets has created a “Local Fare” forum to offer greater opportunities for area brands to connect with new customers and gain the attention of a regional retailer, which can be challenging for smaller, local brands, the San Bernardino, Calif.-based grocer said.
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